In partnership with UCLA Intergrated Substance Abuse Programs (UCLA ISAP), BHS has introduced the Recovery Incentives Program, which offers Medi-Cal recipients gift cards valued at up to $599 as an incentive for abstaining from the use of methamphetamine, cocaine, and other stimulants, as evidenced by negative drug test results. Participants are acknowledged and supported in their efforts to modify their behavior and pursue recovery. Providing individuals with monetary assistance or gift cards can elicit a sense of reward in their brains comparable to the effects of cocaine or meth. This approach aids them in substituting their stimulant usage with the positive reinforcement of tangible rewards.